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Company - 2016-09-05

NSK Website for the Independent Automotive Aftermarket (IAM)

Just in time for the Automechanika 2016 exhibition in Francfort, NSK is launching its dedicated website for the Independent Automotive Aftermarket (IAM). The introduction of this informative online portal, which can be found at www.nsk-autoaftermarket.com, supports the company’s entry into the aftermarket arena.

Available in English and German (with French and Russian to follow before the end of 2016), the new website allows visitors to browse NSK’s offer for garages and wholesalers, taking in chassis, transmission and engine products. Among the current featured products is ProKIT, one of the first introductions for the IAM, which includes only 100% genuine products, such as bearings, seals and fasteners, as used by OE car manufacturers.

The responsive website offers access to an online web catalogue based on TecDoc, where site users can search for products by article/trade/OE number, or by vehicle make and model. This helps visitors pinpoint the part they need, quickly and easily.

Offering ease-of-navigation and clarity, further features of the site include an overview of the company, including its vision, brand, technological history, OE customer base and awards. There is also an easy-to-use facility allowing site visitors to get in touch with their local NSK contact and distributors.

Ultimately, the new website is designed to better inform the IAM about NSK’s product lines and services. 
Thanks to its 100-year presence in the OE market, NSK will already be a recognised brand to many in the IAM. However, the website will serve to explain the company’s commitment to its partners and the assured quality of its products.


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