NSK is relaunching its European websites with a new, stylish design and an optimised responsive layout for smartphone and tablet users. It represents a distinct shift towards embracing the requirements of engineers and purchasers who are frequently on the move – a growing reality of business in modern industrial sectors.
With ease-of-navigation and clarity at its core, the responsive nature of the content enables optimised presentation based on the specific screen resolution of the device being used.
Among the major features of the relaunched site is an advanced ‘Product Finder’, where users can quickly and easily identify the optimum product for their needs from the application requirements. Here, website visitors are able to filter products by category, industry/sector and condition/features, for example.
Further innovative functionality can be seen with the new ‘Distributor Finder’, which allows users to rapidly source their nearest authorised NSK distributor and/or NSK sales office. Site visitors can filter by parameters such as distributor name, location or distance to ensure they receive the best possible sales support.
In total, NSK plans to relaunch its full site in eight core language versions, which will offer access to the full suite of company information, including products, services, industries, history, careers and multi-media options. In addition, some 21 micro-sites will be launched giving abbreviated information in local languages about NSK and how to find local contacts. These micro-sites will also contain a link to the English language website.
NSK re-launches its English website – www.nskeurope.com – in April 2016, with all other main and micro-sites to follow in the subsequent weeks and months. It is anticipated that the entire project will be complete by Q2 2016.
Digital communication routes are vital for modern engineers. With this in mind, NSK regularly updates its website, adding new success stories, product information, press releases, upcoming events, catalogues, brochures, services, worldwide certifications and career opportunities, for example. As a result, the site provides existing and potential customers with a valuable online platform for information, wherever they are in the world.